KoreaKoreaSolo founderSolo founder2021

Failure archive detail

핸드메이드 소품 판매 failure case 07 failure case

핸드메이드 소품 판매 failure case 07 is an archived business failure case from Korea in Solo founder. It is recorded as ended around 2021. Main failure signals: Burnout, Pricing failure, Retention failure, Cash flow.

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BurnoutPricing failureRetention failureCash flow
Detailed case notes

Business model: low-capital solo model for unmanned stores, online sales, or freelance knowledge services

Failure stage: ended around 2021

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  • 많이 팔수록 야근이 늘어남
  • 작업 시간을 가격에 반영하지 않음
  • 대표가 영업·운영·고객응대·정산을 모두 처리
  • 광고를 끄면 신규 문의가 즉시 중단
  • 세무·정산·고객 응대가 밀려 품질이 흔들림
한국어 · 전체 번역 완료
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핸드메이드 소품 판매 failure case 07 is an archived business failure case from Korea in Solo founder. It is recorded as ended around 2021. Main failure signals: Burnout, Pricing failure, Retention failure, Cash flow.

What founders can learnFor a low-capital solo model for unmanned stores, online sales, or freelance knowledge services business, founders should check Burnout, Pricing failure, Retention failure, Cash flow before scaling. If signals such as weak demand, poor unit economics, or rising fixed costs appear, recalculate unit economics, retention, fixed costs, and legal exposure before expanding.
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